Debbie Sibal, Social Media & Content Manager

Circulation 24K+ on Instagram, @blairsibal

Your content desk, in one person.

I plan the calendar, write the blogs and newsletters, and design the posts. Available now.

Email me Résumé (PDF)

Debbie Sibal on a garden terrace in a tan jacket

I grew my own audience first.

@blairsibal is my own Instagram, and 24K+ people follow along. Same habits, now for your brand's feed.

Debbie at a cafe table, smiling, with an iced coffee.

Debbie by a harbour at night, city lights behind.

My own photos.

See @blairsibal

The blog

The aquarium blog I wrote, start to finish.

Aquariums For Beginners. I built the website and wrote every blog article, plus the product descriptions and email newsletters. Jan 2022 to Aug 2025.

Plants

Best Freshwater Aquarium Plants For Beginners (2024 Guide)

“If you're looking to add a splash of color and life to your freshwater tank, aquarium plants are the way to go.”

Read on aquariumsforbeginners.com

Articles I wrote for the Aquariums For Beginners blog.

Five slides. One job each.

An educational Instagram carousel for Elora Lashes, a cluster-lash brand. My editor's notes in the margin.

Hook first. The promise fits in one line.
One tip per slide. Two words up top.
Show it: the right way and the wrong way.
Say it three times so it sticks.
End on a routine people can save.

The funny pages

Memes, but make it on brand.

Social posts for Elora Lashes: girl math, before and after, chat bubbles.

Meme post: “Them: Why do you wear lashes? Me:” with before and after lashes. — Them vs. me: a before and after meme.

“Girl math” post: girl plus Elora lashes equals a glam look. — Girl math, with the product as the answer.

“What's in my shopping cart” post with an Elora lash kit in a line-drawn cart. — What's in my cart, drawn in one line.

Flat lay of a desk with chat bubbles: “Was I wearing Elora?” — Chat bubbles over a desk flat lay.

Lash kit flat lay with chat bubbles: “Were my lashes long and fluffy?” — Same joke, new flat lay.

Selfie of a woman holding her phone and an Elora lash pack. — UGC selfie with the pack.

A boutique campaign for women 50+.

Elizabeth's Seaside Boutique sells linen dresses. I made the campaign with AI imagery: storefront statics, editorial ads, iMessage and magazine-style posts.

Editorial ad: a woman in a floral linen dress at afternoon tea.

“Choose Your Spring Style Vibe” post with three linen dress looks. — Pick-your-vibe post

Split post: her weekend items and her floral linen outfit. — Her weekend, her outfit

Editorial ad: a woman in a floral dress on a velvet chair with a small dog. — Editorial ad

Callout post labelling a floral and butterfly linen dress, sandals and bag. — Callout post

Short video for the same feeds.

An AI-generated reply-to-a-comment video I made for Elora Lashes, with AI video tools like Google Flow, edited in CapCut.

Tools, tests and small print.

Wanted

Your content calendar. Blogs, posts and newsletters, planned and shipped. Full or part time.

Email me

Built by me

Ad Collage Generator. Turns product photos into 1080x1080 collage variations, no cropping.
Multi-Search Image Batcher. Searches a whole keyword list at once, then bulk downloads.
YouTube Transcribe & Voice Studio. Transcribes videos and channels, pulls out insights, makes voiceovers.